every 20 games show a prompt to rate the game (if not already done), share on social media (if not already done), follow us on social media (if not already done), purchase iAP (if not already done)
for iAP have a convincing message. “We are a small business based in UK. Help us become sustainable by unlocking premium content.” CTA: “I support you”. Once purchased get a chance to share on social media “I supported X …"