[Copy Writing] How do you come up with content for your products?
While making Curatemails we are always facing this dilemma about the content on landing page.
We got some feedbacks that the information was not relevant to the product we are making. We are trying to tweak the content and make it as relevant as possible.
Which leaves me with this question, how to come up with content that is self-explanatory to the users. Do you have any suggestion?
Good question. Our approach is as follows:
- we prescribe a text
- we collect what is important
- and write a basic text
- then have this proofread and gramatically revised by a copywriter
- she is a journalist, has studied language and has worked for a newspaper
- she usually has no idea about the topic and then asks many questions
best is to ask people who have nothing to do with the topic. But that's not always so easy. sometimes people are not interested in the topic and secondly it always costs time.
but what you can do is there are some services that proofread your texts. that's our way at the moment. sometimes i have the feeling that it's not optimal but it works somehow :D
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