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How you determine the pricing for your product or SaaS?

I tweeted this question yesterday but only got two responses, so I thought I would present it here since there seems to be more engagement.    So how do you determine the pricing for your product or SaaS? What are the major factors you take into consideration when developing the pricing? And do you recommend early-bird pricing to test the waters and receive feedback from it?    Thanks in advance. God Bless!

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