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How much do you spend on ads (x%)?

Question: How much money do you spend on ads to promote your side hustle?    Let's assume your MRR is $1000 - what percentage of that do you spend on ads (assume you have already landing pages and marketing funnels set up)    If your MRR jumped to $10,000 would you increase or decrease the % of ad spend? Why?    Any answer is welcome, especially if you're in the same situation :)  Thanks,

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