How do you market your products?
Let's talk marketing.
This is a difficult topic for many makers out there, and multiple polls indicate most of us have problems in this aspect - it's hard for us to communicate the value proposition and get our products out there to the masses.
What are your tips and tricks?
Mine are simple - to just be authentic and very communicative to people. If you have a passion for your product, show it!
I talked about this here: My PH Ho Chi Minh talk
One point in your video was: "You will get feedback, work on it". But if people doesn't like the idea, they don't give the feedback either. So updating and adding new features becomes difficult. Any ideas on how to deal with this?
That depends a lot. First of all, how convinced are you of your idea? and then search for people who like your idea and then search for people who use your product / app.
if you really can't find someone to use your product / app after a month, then i would really wonder if it's worth continuing. :-)
I think Marketing, like any skill can be learned. And to learn, you need practice. In the past, when I didn't have a product/project, I tried to read all the great marketing books, articles etc. It never stuck for me. I think that it's better that you learn marketing by practicing it with your product.
I can't say that I'm better at it now, since I only launched a week ago. But I understand the importance of marketing much more after launching. You only need to look at the "trough of sorrow" on Google Analytics. How can you get users to your product consistently? Being Indie makers with a full time job, school or a family, how can you keep the financial and time costs low? Unfortunately, I can't give you answers. Maybe someone here can.
Here's what I want to do. I want to experiment a lot, see which channels work and which ones don't. Learn from the experiments, because different channels work for different products.
A couple of resources I want to recommend, which you might already know:
- Traction by Gabriel Weinberg and Justin Mares. Does a great job of explaining in-detail 19 different marketing channels, how to experiment with them etc.
- Growth Marketing handbook by Julian Shapiro. Explores a few of the channels but explained really well.
- Believe in your own product. Can't market something you don't think is the best.
- Figure out what people actually want. Can't market something people don't want.
- Don't fake it — grow from your current users, personal branding, and communities.
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