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How do makers try to find resellers to sell their product?

I am interested in know how not just indie makers, but small startups try to resell their products in geography that's totally different. This is a difficult task to create a dedicated sales team in every place and not feasible. So reselling is quite the only option to take to. Is it easy to find proper resellers who are not wasting your time and a portal where the resellers and the makers can communicate to find the best match? Like a tinder with makers and resellers? Just want to know if there are any platforms that help doing it mainly for SAAS as its easy to resell application.

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