Jovial
Guided therapy for family caregivers.
Found the market positioning that makes value & strengths obvious to customers
Finish the positioning canvas - 1st iteration at least 😂
Do positioning canvas: Trends
Do positioning canvas: Market frame of reference
Do positioning canvas: Map target market segments to values/features
Do positioning canvas: Target market characteristics
Do positioning canvas: Group attributes & values then pick 3 value clusters (“themes”)
Do positioning canvas: finish mapping features, benefits, & values
Work on positioning canvas: map features, benefits, & values to find my differentiator
Work on positioning canvas: map features, benefits, & values to find my differentiator
Review & find opportunities for potential customer benefits & values in competitor’s app reviews
Finish positioning canvas: competitive alternatives, unique attributes, & market categories.
Use calculated customer data to do the positioning canvas instead of guessing.
Redo social profile descriptions.
Redo one-liner description.
Redo problem-solution statements.
Tally up sub-problems, solutions, & alternatives around customers’ problem. Got a nice list to brainstorm off of.
Daily outreach - send/schedule email campaigns
Sick day... going back to bed.
