saynotochurn
Mike Cardona | #ShareInPublic

Customer Success geek, helping SaaS creators build a sustainable biz, keep customers happy, and #SayNoToChurn

5 followers

🏆 Milestone #217 ·

Honed in on my audience

Initially, I wanted to focus on helping all creators with customer success. Including newsletter/content creators, digital goods makers, and SaaS founders.

But I found it challenging to write to all three because even though they’re all “creators,” their problems are different.

Every field needs Customer Success. But I don’t think the pain points are strong enough for someone writing a newsletter vs. SaaS founders who require customers to stay in business.

6 out of 7 of my email subs are in the SaaS space, small sample size, but it is telling; that is now my focus.

As I created my email topics for the next month, I found it easier to write them out since I knew my focus and specific problems.


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