πΈπ¬ Got featured by gov.sg on LinkedIn, Facebook about my work in tech for good
https://www.linkedin.com/posts/govsg_doyouknow-techforgood-sgperspectives-activity-6880018104311775232-hVce
https://www.facebook.com/100064718678925/posts/288317296668891/?d=n
https://www.facebook.com/100064718678925/posts/288317296668891/?d=n
Restarted Facebook ad for my social impact project and updated the ad
Updated the ad:
β’ show faces in photo
β’ shorter copy, ending before βRead more..β
β’ snappier copy β...in 60sβ
Previous v1 to v2 campaign managed to get cost per click from $0.67 to $0.43. And that's just a 2week campaign for v2 versus many months on v1!
Fingers crossed on performance for v3. Will find out in 2 weeks.
β’ show faces in photo
β’ shorter copy, ending before βRead more..β
β’ snappier copy β...in 60sβ
Previous v1 to v2 campaign managed to get cost per click from $0.67 to $0.43. And that's just a 2week campaign for v2 versus many months on v1!
Fingers crossed on performance for v3. Will find out in 2 weeks.
Restarted Facebook ad for 2 weeks
With updated image and copy. Let's see if this works better:
* photo image
* shorter, concise text
* used familiar terms that social sector professionals know, eg "social service", "one-stop", "SG"
* more ref to local SG context πΈπ¬
* photo image
* shorter, concise text
* used familiar terms that social sector professionals know, eg "social service", "one-stop", "SG"
* more ref to local SG context πΈπ¬
Re-started Facebook ads 15-28 Feb for
Reviewed cost per click for ads promoting website vs send message to bot: S$0.64 vs $12.29 ! Crazy! Good learning. Now to optimize on the former. And WOW, with the Ads app, it's so easy to create/re-start ads. Impressed but also slightly concerned.
Started 2nd round of Facebook ads for for 2 weeks till 17 Nov, this time to get more website visitors (instead of chatbot engagement) and reduced the number of params for detailed targeting
Bought my first ad on Facebook! Came as part of the grant, I got $900 to spend on getting 1000 people to use my chat bot for the next 3 years. Is $900 enough? π€
Jason Leow
Author
I see I see. Sounds complex indeed. What are some key things or gotchas to look out for, based on your experience? Any must-read resources on FB ads you'd recommend?
Jason Leow
Author
Testing is a good tip. I'm starting to realise that too, and keen to experiment with images and copy. Thanks for the validation! :)
Completed post-launch grant report, time to make claims for remaining $2.5k
π LAUNCHED the Grant Hunt bot today in Singapore, on Facebook, Messenger, LinkedIn, emails. More marketing to come in the following days! https://gogranthunt.com
