Copying is frowned upon and a matter of principle and pride for creators and creative folks. The worst is direct plagiarism. Word for word, pixel for pixel, or line by line of code. Don’t do that. But otherwise, copying is fine. “Good artists borrow, great artists steal.” – Picasso I think of the ten different brands selling the same ketchup in the supermarket—albeit with packaging—and I think near-identical copying is fine. You don’t have to be unique to win, or at least have a slice of the pie. Twitter and Telegram copied Clubhouse. Facebook and Instagram copied Snapchat. Businesses build on one another’s ideas all the time. Everything is a remix, after all. Copying is underrated. Copy more, create more. There are NO rules.