Marketing is simple: Give, give, give, give, give, give, give, give, give, give, ask. Give 10x, ask 1x. That's it! It's funny how I've always known this, but I realised I've only scratched the surface of what it means and how it applies to me. ***What if I made things to simply give away?*** Tools, templates, apps. Not just content to impress or to establish myself as an authority. A few reasons why I think giving as marketing works super well for me: - I enjoy giving, helping others. - My personality tends towards altruism (I started my career in non-profit, charity sector). - I've always made pro bono stuff already Thinking back, this is exactly how it worked out with [Plugins For Carrd](https://pluginsforcarrd.com) - my free plugins are a loss leader but converted so many customers. I also enjoyed helping others with their Carrd problems on Reddit, Facebook and Telegram. That's how it worked out for my consulting too. I gave more value than I charged. Over-deliver. Always top up with something valuable that the client never asked for. Maybe that's why my marketing didn't work out for Lifelog - I wasn't giving enough, or giving ten times before an ask. I was trying to "create content" *just because*. Giving as marketing might just be the path for me. Not sure why I took this long to realise! Just show up leveraging on my strengths: - helping others - creating things A strengths-based approach, onwards!