Justin Higgins

The only difference between ordinary and extraordinary is just that little "extra".

100 free ads for 100 products

I'm going to make 100 ads for 100 product makers that reach out to me. I've already created 1, 99 more to go!

Original post:
https://www.indiehackers.com/post/100-free-ads-for-100-products-c73160ad33

More bespoke email outreach

I'm trying more targeted cold emails. The sweet spot are folks who are creating/selling online and also talk about their work. So many great, creative people out there.

The emails are much more engaging even if more time consuming.

Blog update -- week 2 learnings

https://higgins.medium.com/24hourhomepage-com-week-1-and-sales-won-f63474ee0154

Discussions with new customer and new outreach strategy

Today was my rest day so I exercised and did chores. Did manage to get a new customer and developed a new system for outreach to certain prospects.

Let's see if it gets more conversations going!

Re: "Ghost town" problem, responding to user feedback

One potential customer I spoke with commented how they'd like to see sort of a "social proof" that people are using the site. They had commented how Reddit's founders created a bunch of "fake" user accounts and posted, commented as them to show people using it.

Instead of faking content, I added a "demo" mode that shows a few advertisements that were actually published on the site. I think it's a win-win.

What do you think of the implementation? Head to https://24hourhomepage.com and wait for the chat bubbles to play through.

73 emails sent today (so far) ✅

I separated my prospecting work from email work today and intend to reach out these prospects on Monday.

118 emails sent today (so far)

This includes follow ups, new prospects and replies.
Some positive feedback from potential customers and real customers.

I sent 72 emails (including replies and new prospects) today ✅

I'm going to change it up tomorrow and prospect in sessions then email in sessions. Doing them together was fast but lots of context shifting.

Cold prospected and emailed 51 leads today

The 139 leads I emailed yesterday were largely from a previous 1.5 days of cold prospecting.
Today I prospected, emailed and spent more time "qualifying" them before reaching out.

I'm still experimenting with everything but I think this same day prospecting + emailing system is fine.

Tomorrow, I think I will continue with the prospecting + qualifying + emailing system

Emailed 139 prospects about 24hourhomepage.com

Lots to improve on in my process but it's a good start!

24hourhomepage.com

Hello makers!

My name is Justin Higgins and I know nothing about sales and marketing.

I've been a "maker" for sometime, mostly hobby projects on the side of my day job but I always built with one pretty large flaw: I didn't sell or market my work.

I want to get better at these skills so I built: https://24hourhomepage.com

It's one big advertisement made up of 86,400 frames rendered for the corresponding UTC second. Only 86,400 ads are being sold and once they are all published, the project is closed and the website lives on indefinitely as an internet artifact.

I'd love for you to try it, share it and give any feedback you have!
Justin Higgins Author

Thank you! Yes, I do. I'll be updating my medium blog at least weekly. https://higgins.medium.com/24hourhomepage-com-an-experiment-in-advertising-sales-and-uncomfortable-work-d4b3864a3fb6

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Carl Poppa 🛸

Haha it was more of an honest question! I thought you had reasons. But this looks great, thanks for the quick fix! Always good to reduce clicks for the user :)

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