Mike Cardona | #ShareInPublic

Customer Success geek, helping SaaS creators build a sustainable biz, keep customers happy, and #SayNoToChurn

Published a Twitter thread

5 things I’ve learned so far and how great the BIP community is

Honed in on my target audience

Initially, I wanted to focus on helping all creators with customer success. Including newsletter/content creators, digital goods makers, and SaaS founders.

But I found it challenging to write to all three because even though they’re all “creators,” their problems are different.

Every field needs Customer Success. But I don’t think the pain points are strong enough for someone writing a newsletter vs. SaaS founders who require customers to stay in business.

6 out of 7 of my email subs are in the SaaS space, small sample size, but it is telling; that is now my focus.

As I created my email topics for the next month, I found it easier to write them out since I knew my focus and specific problems.

I’m excited. 👋🏼

Launched my landing page, got 2 subscribers 😄

The current copy pictured is temporary...I knew if I kept postponing until I finished the "final" copy, I'd never launch. I'm about 85% done with the "better" copy - @kamphey gave me some incredible pointers as usual. Alright, this is fun.
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