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Andy Hartnett

Improvements on my course "Zero to Developer". Thoughts?

Last year I joined Gumroad's #14DayProduct challenge. Having been in the corporate world for 10+ years and having hired dozens of employees I felt I was uniquely positioned to create a course for taking someone who doesn't know how to code to landing their first job as a developer. I launched in 14 days, but for the most part the launch was a failure. So I want to revamp the product and launch again.

Right now the book takes you through:

  • What you need to learn, and where to learn for free
  • What projects should you build
  • How to apply for and interview successfully

My thoughts for improving this product are:

  • Videos teaching Html, CSS, Javascript (Building a website)
  • Videos for each of the Projects mentioned in the book

What else can I do to deliver value to customers of this product? If you bought a course "Zero to Developer" what would you like to see in that product?

I've unpublished the product for now, but you can see the product on Gumroad here: https://gumroad.com/l/zerotodeveloper

Thanks in advance for any thoughts, opinions, or guidance!

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waxwing

Congrats on your launch! It's really cool that you put this together in just 14 days.

If this gumroad page is your main marketing page, I’d suggest the following:

  • If your target audience is people already interested in a dev career, the first two paragraphs convincing that this career is great probably aren’t needed.
  • Instead, I’d mention your very relevant experience in the industry. "Having hired dozens of employees" for me is a definite plus on a career guide and I think you should definitely mention this on the product page!

As for what else you can do for the customers, I think asking the customers directly (or potential customers) will be the best. Most of us here on Makerlog are probably not your target audience, so it might be a difficult one to answer.

Hope this helps and that your revamp gets lots of sales :)

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Andy Hartnett Author

@nina I don't know how I missed it. I have the email of all the customers I already have, I need to send out an email to those customers asking them what they would like to see as far as improvements. Thanks for pointing that out to me!

Also thank you for the feedback on the marketing, I'll do a revision before I publish the product again.

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