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Edoardo

What are the needful ingredients for a great beta program?

I just failed my first beta launch, almost nobody have subscribed. I want to pivot my strategy. Any suggestion?

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Gabe Ragland

Hey Edoardo, what's your product and how are you doing the beta program (where are you promoting it, is it public or private, etc)?

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Edoardo Author

Hi, I have published a landing page and promoted it on Twitter and Product Hunt. You can reach the landing page here: https://www.feriapp.it/

Thank you :)

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Gabe Ragland

@edoardobevilacqua So a couple of things: 1) The vast majority of people interested in a product aren't going to signup for beta access. It can make sense to have a private beta period if your product is in rough shape or if you need to manually onboard users, but I generally recommend skipping the whole private beta thing. 2) This is a really tough time for travel apps. People just aren't traveling right now. Not sure there's really any way around that 🤷‍♂️

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Edoardo Author

@gabemake Thank you for your feedback! As for the first point we want to keep a closed and engaged community, that is why we want to keep it private. What do you think about it?

As for the second point I totally agree :(

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Gabe Ragland

@edoardobevilacqua If you can manage to get enough beta signups to create a closed and engaged community that's great! Just keep in mind that a lot of companies that are able to pull that off had a large existing audience to draw from. If you're having trouble, it's worth considering seeing what happens if you open it up and do another push.

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David Shawe

V I R T U A L T R A V EL

do it. If you' don't do it quick. I might do it.

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