How to improve marketing strategies on fitness products?

Hi makers, I am working on #fightie and it's mainly like a workout tracker to help you track your workout records and provide you analytics to let you reference so you can improve by yourself.

I am curious about whether you (as a maker) will go to the gym and do any workout to improve your shapes.

If yes, what's the main thing that you are willing to pay for?

  1. Well-planned workout courses that you just only need to follow (without thinking)
  2. Monthly newsletter (or bi-weekly) sharing some good articles, videos to you so you can reference, learn and grow?
  3. … something else? (if you can share to me below, I'll appreciate it)

If not, what's the main obstacle that prevents you from doing workouts?

  1. Too scary to go to the gym?
  2. Too busy working on making products and have no time to do workout
  3. … something else?

I am planning to work on a monthly newsletter (which will be exclusive for people who subscribed to my iOS app) and maybe share some useful materials in the newsletter.

Do you think this is a good idea or is there anything I can improve? Any suggestion would be appreciated 🙏🙏 Thanks, makers :)

Shane

Heya, I will work out. I normally do a mix of running (outside) and basic calisthenics (inside). When the gyms open again, I may consider joining, mainly just to have access to the equipment.

I firmly believe that having a healthy body is the precursor to having a healthy mind, and a healthy mind is the precursor to creating successful things online :)

Btw I used to work for a successful fitness app (45m+ users), so if you'd like to chat or ask anything, I'm happy to share anything I know.

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Ryu Author

Hi @sneub, thanks for your kind words :D Can't believe you had worked for a fitness app with 45m+ users 🤯 I think the strategies between your previous company and mine are totally different because of the user base & the target market.

It would be helpful if you can give me some advice around my pricing model & give me some ideas about what's the missing things that your users would love to pay for?

Since right now in the world, there are so many gyms are closed temporarily, it's hard to bring this app to the market for now, but I think it's good timing for me to adjust and be well prepared when the day is coming!

Thanks again for your kind words :)

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