Landing page ready after over a week of development. Please criticize the heck out of it :)

I'm prepping up for a launch next week on podnews, perhaps the largest newsletter in the podcasting industry. Bought five days worth of ads.

With that in mind, I would be super grateful with some help in polishing up my landing page.

https://caproni.fm/en

Do you understand the service? What is it?

Does it address your objections? What objections do you have?

Does it look trustworthy? Why or why not?

PS: CTA form doesn't work yet. It's on purpose.

Kevin

A few things I noticed:

  • The popup "Looking for our English site?" appears everytime, even if you are on the english page.

  • Responsive styling is off quite a bit (i.e. click on about and try a tablet resolution or a bit smaller, or check how the three pricing examples behave when changing resolution)

  • The articles in the blog could use a better styling (see https://caproni.fm/en/resources/how-much-does-it-cost-to-start-a-podcast/ - check out https://tailwindcss-typography.netlify.app/ as an example)

  • Some pages (i.e. privacy policy) lack any padding on mobile resolution

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@kevcodezdd2b5f068c2044bb thanks Kevin!

Will start fixing these soon.

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Kevin

@gabriel4649 I think my message got lost. Will gladly recheck when you fixed the issues, just give me a ping!

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Hey, it looks nice.

Above the fold looks good, but I'd add more text to it describing why it's delightful. You've addressed one of the pain points below - There is no time to learn and manage a bunch of tools. etc, etc focus on creating the content, maybe add it there? Or use another pain point.

Also, it took a bit of scrolling up and down to finally find what the product has in it. Maybe move the benefits above the screenshot and the video?

I just realised that the video is actually a testimonial, I thought it was a founder overview of the product.

The screenshot is blurry on retina mac. Maybe add examples to how it looks too to the end-users? I.e. screenshot of websites generated using this tool and episodes in the Google Podcast / Spotify, so people can check it too?

Website is fast to load which is a plus.

But I'm not a target audience, so can't comment on the contents and pricing table, but it took me some time to understand how the lifetime deal works with a limited number of downloads - in my view, it's a distraction.

Also, offtopic, just curious, why it's 14 days trial? Your costs are mainly for the podcasts storage / traffic, why not trial until the first publish + 14 days?

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@gera Thanks for the feedback! Already updated the landing page a bit based on your feedback.

Will work on your other comments later.

What was confusing about the lifetime deal? You think that it's a distraction having it on the landing page or a distraction in and of itself?

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@gabriel4649 the most confusing part was about counting the limit of downloads and the fact that you then move to a monthly plan, but again, I'm not a target audience, if you run tests with your potential users you might get more real world feedback on this.

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@gera I have the monthly plans there mostly for anchoring… At this point I want everybody to buy the lifetime deal. Also, although I will be aiming this initially at people who are already familiar with podcasting, I want to make it as clear as possible to the general public, since my target audience is people who are not super familiar with the industry. Will keep brainstorming about this. Thanks!

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First of all great illustrations!

The headline makes it clear what the general idea of the service is: simple podcast publishing.

I'd reword the tagline / paragraph below it, though. It seems way too long. I saw one of Harry Dry's posts yesterday that might help you with that. https://twitter.com/GoodMarketingHQ/status/1347494197528555520

I'd also make the screenshot much bigger. Because right now I see an app screenshot with a graph. But I can't read it - so I still don't know what the app looks like. In general a few more app screenshots could help showcasing specific features. Always like seeing more of those.

I think you could also split your "Batteries included podcast publishing" feature section into multiple smaller feature showcases. E.g. one for the places you publish to (apple, google, etc.), one for analytics with a dashboard screenshot, etc.

To me it seems trustworthy enough. But take that with a grain of salt, because I don't have a podcast, so I can't really speak for that audience. Showing more testimonials (if you have them, I know its hard in the beginning) always help, but also showing or linking to podcasts that are already published using the platform would help.

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@scholz sorry it took me forever to get back to you.

This feedback was super helpful. Thank you so much.

I already implemented the larger screenshot and also linked to shows hosted on Caproni. In the next couple of weeks I will be implementing your other suggestions.

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@gabriel4649 No problem. Yeah, I think it looks much better already! Especially the podcast links give it much more social proof & trust 👍

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