Ran Google Ads to validate an idea. Would love some feedback.
So for the first time ever, I put up a landing page for a small info product at https://scrapingwithpython.com. Not knowing how to validate it quickly, I ran some Google search ads for some long tail keywords.
First adwords campaign (failed)
- Got 7 impressions in 24hrs and $0 spent.
- The ad money wasn't even spent for the day.
- Realized I had a bad ad copy because I didn't understand how the "responsive ads" worked.
Second adwords campaign (running)
- Put up a new campaign with improved ad copy
- It has been a week. 9.3% CTR
- $100 total cost
- 24 people have subscribed to the MailChimp list
Here is what I have in mind next
- Record a few videos and send it to these audience. This helps me validate/confirm the interest and get some conversations going.
- Record atleast half the videos for the course and put up a preorder page.
For a first time user of landing pages and google ads, how am I doing so far? Is there something I should be doing that I am missing out on?
P.S: Looks like I just discovered landing pages.
Thanks for sharing the experiment.
Might be worth it to reach out to those 24 subscribers one by one and interview them, in Mom Test fashion, to get a better feel for what they need and see if they are willing to commit to something more significant than a mailing list.
@gabriel4649 That's a great idea. Interviewing them, even if only via email, always leads to great insights.
If you're still trying to collect emails, you could also post it to a few other places for visibility. /r/python might be interested. You could also post it to places with budding software engineers like /r/learnprogramming
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