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Hugo Santana

Best slogan for #RankUp?

Hi all!

I am wondering what "slogan" or phrase would better describe www.RankUp.ai (please check out the landing page, that way I can see if it is describing the product correctly)

Options:

  1. Your Data-Driven Career Coach.
  2. Your AI-Powered Career Coach.
  3. Data-Driven/AI-Powered Career Insights.
  4. Data-Driven Career Intelligence.
  5. AI-Powered Career Analytics.

Happy to hear your own suggestions as well!

Best, Hugo

0 Likes 2 Comments
Nathaniel Blackburn

Your AI-Powered Career Coach.

Because it feels more personal and human-centric (which is important when dealing with AI).

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Hugo Santana Author

@nblackburn Thanks Nathaniel!

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Sergio Mattei

@hsantana8 Agree, this is much better!

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Felix Scholz

From the list, I also prefer 2)

But, I don't feel like it explains the product. I didn't really understand what it does until this sentence

"RankUp identifies possible role models to serve as your career compass."

Until then it felt very abstract. I'd probably aim for a simpler explanation of what it is.

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Hugo Santana Author

@scholz Thanks for taking the time to check it out!

The thing is, discovering role models is one part of the product. It is doing a couple of things (everything related to helping people improve their careers):

  1. Gives you a fact-based evaluation of your strengths and weaknesses (think of it like an index or score).
  2. It shows you possible career path scenarios based on your profile.
  3. Discover role models.

I was thinking of maybe removing the "coach" part of it.

Some other options:

  1. AI-powered Career Analytics / Insights / Advice.
  2. Career Development Platform Powered by AI

Happy to hear your suggestions on how to make it simpler.

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Hugo Santana Author

@hsantana8 Maybe something like:

RankUp identifies possible role models and career paths to serve as your career compass.

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Felix Scholz

@hsantana8 yeah, like it a bit better.

I like your list:

  1. Strength & weakness evaluation
  2. Custom career path
  3. Role model discovery

It tells me what you actually do. I would probably add that to the top of the page. It's always hard to hook website visitors right from the start. But telling them with easy words what it is one does works best in my experience.

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Hugo Santana Author

@scholz Great, made some updates based on your feedback.

  1. Added Role Models / Career Paths more clearly in the headline.
  2. Updated the 3 bullets.
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