πŸš€ Redesigned landing page launched - any feedback?

Hi makers,

I spend some time redoing my landing page as I identified a couple of issues. I'd love some feedback now.

MeetFriends.app

If you want you can answer those questions:

  • Do you immediately understand what it is?
  • Can you describe it one or two sentences from your perspective?
  • What stops you from trying? (Be honest)

Best, Kai

Sumit Datta

Hey Kai,

I looked at your page and the heading hit me so clearly, I was surprised why the rest of the page exists. I am sure others will still find issues and I am even surer that there are ways to improve, but the idea set in quickly.

So:

  1. Yes I understood instantly
  2. I use this app to help stay in touch* with people I know and care about
  3. I am the extreme other end of this - I need more detox so I am not in the target audience I think

Cheers, Sumit

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Alex Mack

I support responders. First block is enough. But if you want to add more info, it is better to leave:

  1. Fast setup. Easy to use.
  2. Important birthdays only.

It is good fo customers to see what's inside, everything else is cheesy and a bit irrelevant as person by him\herself choose why they need to use it.

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Kai Author

Thanks for the feedback Alexandra.

What part of the copy exactly do you find cheesy?

Some people find the privacy section very important. I guess different aspects are relevant for different personas.

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Alex Mack

@kaioelfke I think about these parts:

  1. Isn't remembering myself enough?
  2. Mindful relationships. Better life.
  3. Remind like you are an angry mother who drills a child and tells him\her how to live. It is better to let your customer decide why they should use and just showcase the best parts.
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Kai Author

@alex_mak Ah now I get you. Yes it's totally true it's our own decision how we do things and nobody should dictate this. I will try to edit my copy to not give this impression.

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Carl Poppa πŸ›Έ

Apologies for not answering your questions directly, but everything after "Proactively" is too much to read.

See if these 17 tips for copywriting might help you?

Don't give up, keep at it πŸ’ͺ

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Kai Author

Hi Carl,

thanks for the feedback.

I saw that thread earlier. Interesting things. Some of it seems a bit contradictory to the guide I followed.

I realize most people will not read further so that's why the first impression must make it clear.

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Carl Poppa πŸ›Έ

@kaioelfke I love Julian's guides too!

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thecakelin

Hi Kai,

Super neat app! I actually was just looking at something similar the other day. I'd echo what you said below, the privacy is important for me. I think personally I wouldn't use it because I skew towards talking to people and not concentrating on work enough. I would really like to know how to spend my people energy better though. Like who I should keep in touch with and why. Is there someone I'm an acquaintance with who could be a great friend? Is there someone I'm friends with who I could spend less time with, because maybe our friendship isn't working well for me (or us)? If I saw an app that could help with those kinds of things, I'd sign up. Congratulations on the redesign though! I think it looks great.

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Kai Author

Thank you. I am currently thinking about this space actually. If you want you can write me at kai@meetfriends.app and I can show you some ideas for this that I am currently considering.

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I really like the app idea and I totally understand the need: I myself forget about reaching out to friends or family and I had in my plans an app that helps stay in touch.

  • I find the landing page very understandable and the texts are also descriptive.
  • Concerning the design, maybe you want to have the buttons that redirect to the Play Store in the middle of the screen and you want the scroll to be at the bottom of the screen so we know there is more?
  • I could definitely try the app
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Kai Author

Thank you for your feedback Ndeye. I'm happy you like the idea and find it useful.

I guess you're on Android? You can signup for the waiting list then.

I'm not sure I understand your layout comments. The button is centered? Maybe it looks different on your device. I changed the layout a bit for the new domain amicu.app

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Hey, the landing page is clear and looks bold and beautiful. Like @brainless mentioned, I didn't even have to scroll down.

One suggestion I have is to swap the screenshot and the headline div. People read from left to right and your headline is the first thing you want visitors to read. And we have gotten used to this layout in all apps.

Here's a screenshot of how it would look.

meetfriends app hero section swap

To answer your questions:

  1. Yes. I can understand immediately.
  2. An app which reminds me to talk/chat with my friends.
  3. I wouldn't use this as I have a small group of friends and I already regularly chat with them almost daily.

But here's another use case for this. Busy and highly productive people like to keep in touch with their mentors and folks one level above them regularly. They send emails once a week or two weeks to keep them top of mind. They would be your ideal clients. But even then your competition is a recurring task set in their google calendar. But I would think along those lines to see if you can get customers there.

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Kai Author

Thank you @cnu - that's very useful feedback. You are right it makes more sense to switch for left to right reading.

I was asking myself about recurring tasks. In the beginning I aimed to keep in touch with many and felt it was difficult to go through several thousand contacts and assign reminders. So I made the app to be able to do that in one tap.

Now some months later I realized that chatting doesn't matter much for me. I only proactively keep track of the people I want to meet or call. Multiple papers conclude that it's essential to meet for close personal relationships. I experienced slightly different paint points now.

Thank you for your time, if you want you can answer this with yes / no:

Do you get to meet / call your group of friends often enough? Do you manage to budget enough time for it? Is it easy to schedule time / place to meet?

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@kaioelfke Right now I chat with my close friends over Whatsapp and text. Occasionally I get on a call too. We do try to meet, when there are multiple people it's hard to sync a place and time.

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