What are the best activities for growing your product's reach?
Recently launched a product (Gif TV - https://giftv.co/) and did pre-launch promotion, reached out to press, posted on Product Hunt, actively engaged others in tweets, etc but it seems my reach has stalled out amongst my current audience.
What is your best advice for getting over that post-launch marketing slow down and in front of new audiences? Paid ads? Forums?
Organic marketing is certainly best.
- Keep on interacting with your target audience, where they hang.
- Try viral marketing tactics - particularly effective with GIFs - which is your segment.
I have a couple of questions though, particularly related to product.
- Do you have to keep your phone on the item to keep it running?
Thanks for the advice! Starting to dip my toe into Reddit and some of the other Gif forums. Currently featuring Gif TV channels of my favorite personalities each day (fingers crossed one actually goes viral).
For your question: You do need some sort of phone.
As developers, we have old phones laying around the office, so we use one of those. There are also really inexpensive Android phones ($15) available if you don't already have a device laying around and you don't want to use your own phone.
We originally looked into building the hardware itself, but a small screen+raspberry pi set up just wasn't as cost efficient as a TracPhone from Walmart.
Personally, I pop my daily phone in there and it keeps me from mindlessly opening Instagram too much since during the workday most of my communication comes through my laptop (Slack, email, imessage).
Which would you prefer? Using your own phone or having one included that just has Gif TV loaded?
Hm. Another question -- what would I be paying for if I bought Gif TV? The case or the channel?
@sergio The case is what costs. The apps are free. (Depending on app adoption there could be paid aspects of the app down the road (group channels, etc) but for now we'd just like to grow our initial userbase.
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