What is your one helpful marketing tip?
Hey everyone,
Hope you all are having a great week.
I am building my first Saas and I am pretty nervous about it's launch and marketing. I thought, why not share our best marketing tips? It would help us all. I will start,
I think our first approach should always be to send a personalised email to the audience that (assuming) we have captured through our landing page of the product.
What do you say?
Best Regards,
It all starts with curiosity. Build curiosity with your audience about your saas. Have you spoken about it publicly.
It's better if you start building audience before 1-2 months of launch. Get an email list ready with users who want to try.
I am doing the same with my side project. Not a Saas.
I am currently building a big database of valuable marketing resources. Have already stated it publicly & people are already excited to see the database.
That's how you can start. Twitter is the best platform for that.
What is your tool about? Mind Sharing? I can provide you with some more tips :)
I did ran a MVP experiment and was able to collect emails of interested users. I think that and some audience on twitter should do it.
My tool is a Saas for content marketers to create content. I would appreciate your tips. And also, looking forward to your resource!
One tip is not to do marketing ;) At least until you get your fist 5-10 paying customers. Even then, even in the long term sales might be a better fit, it depends on your product type.
Just do one on one sales at the start, focus on doing things that don't scale.
For indie bootstrappers with little or no marketing experience, sales >> marketing.
Agree, here. Marketing works when you have enough information to make the sale. In the beginning, get out there and talk to potential customers.
See what language works and resonates with them. Use that language to create marketing assets.
Actually, That is something, now that I think of, seems very promising. As a indie maker, I actually find marketing a little difficult.
I should also focus on bringing in sales one on one.
Thank you for your outputs!
My one marketing tip is not to get too caught up in "vanity metrics" if you're running social media accounts for your business.
Instead of trying to collect followers, likes, and shares, try to make sure first that you're creating real and valuable conversations with people on social media. If you have nothing to contribute, then they have no reason to interact with your account.
Even with thousands of followers, you can see some Twitter accounts that have zero engagement on their tweets.
Those followers aren't valuable to you until you're valuable to them.
A SaaS for content marketers? That's me! I'd be interested to hear more about your tool :)
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