Freemium or only paid or value missing ? Advise warmly welcome :-)
Question in my mind… Since about 2 months I have the Freemium model for Job Postings in place (https://fullstackjob.com/submitjob) . Or you post for free or for 39 USD and get featured, more skill tags and logo etc… I get posts, but always free.
Now there are a bunch of possible reasons for this. The ones I see:
- Value for paid package is not good enough
- Free package has all what they need
- Difference between the 2 packages is not clear so they don't see the value
- Price is to high
- Price is to low
I'm thinking on doing a test and remove the free option, but make the free one eg 29 and the paid with featuering etc 49… Can not loos much anyway. any thoughts ?
This article is a great read: 84 cognitive biases you should exploit to design better products.
The one specifically for this situation is #47, the Decoy Effect. Basically, try framing the plan you want people to go for with a cheaper minimalist one and a more expensive one:
Please sign in to leave a comment.