How do you continue growing after the product launch?
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Product launch generally triggers organic growth, so mostly word-of-mouth which matters quite a lot.
It is mostly about staying active and trying to keep the momentum rolling.
Once you have a product, it comes down to marketing. Perhaps look into what niche markets your product can satisfy & do unique little outreach campaigns for the strongest ones.
For instance, if you made a task app, then your main launch should target generic people who need a task-management-system. BUT, after launch, reach out to some exercise youtubers and see if you can sponsor some of them [ or maybe get lucky and get a free shout out! ]. Or reach out to crafters on Etsy, or artists on dribbble / behance, stuff like that. You can fit your task app into these communities pretty well and targeting them with a unique campaign could draw in more people.
Really, just make sure that you're constantly on people's mind and constantly promoting / showing off your cool product! :^)
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