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Should I offer my employee orientation web app for free?

I've been flip flopping about either offering my app for free or charging a monthly subscription fee. If I offer it for free, I feel like that will lend to more users signing up. This could allow me to build brand and reputation for future products. It could also give a single founder, such as myself, a leg up on competition. On the other hand, I wonder could offering it for free cheapen my brand. What are you all's thoughts on this?

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