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Faiz | Metronome

Using a press release as a user acquisition channel

This may sound old-school in this age of no-code, Twitter threads and TikTok, but today I decided to try out a new acquisition channel by sending out a press release announcing Metronome’s new Starter plans.

Steps I took:

  1. Made a list of 5-10 potential targets and narrowed it down to relevant ones
  2. Put together a press release document
  3. Assemble a one-pager “fact sheet” about Metronome
  4. Place it on a Google drive, make it publicly accessible and copy the public link to it
  5. Used a link shortener service to make that looong Google Drive link into something less clumsy
  6. Craft a custom email to each recipient and hit the send button

Just sent them off, will update this post in a day or two with the results! 🤞🏻

EDIT: in case anyone’s interested, here’s my press kit

UPDATES

  • Jan-27: the folks over at Podnews picked up the press release and included it in today's edition!
  • Jan-27: about 12 hours after the Podnews press release, I made a sale and got a valuable new customer :)
  • Jan-27: this is crazy. 5 seconds after I edited this post with the first sale, I had another one. Alhamdulillah!
  • Jan-28: the Podcast Movement team responded and approved for me to post on their FB group!
  • Jan-30: the awesome folks over at Podmmunity featured Metronome in the Spotlight section of Episode 14 of their newsletter!

Note: times in GMT+0800

0 Likes 3 Comments
James Kenny

That's an awesome idea, will be interesting what the results are.

I'd also suggest taking the press release and putting it out across your social account. Including the fact sheet, maybe each fact as a tweet in a thread and end with a link to the press realise on your site.

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Faiz | Metronome Author

@jamesmkenny awesome idea, will do just that!

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Faiz | Metronome Author

@jamesmkenny done! Check it out: https://twitter.com/FaizMetronome/status/1354777448827781122?s=20

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Faiz | Metronome Author

The awesome folks at Podnews picked up the press release, and featured it in today's edition of their newsletter! Huzzah!

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Pankaj Patidar

@FaizMetronome Awesome. what are all the press release you approached?

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James Kenny

@FaizMetronome Congrats! that's great news, well done!

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Faiz | Metronome Author

@pankajpatidar the term "press" here is a bit generic, isn't really applicable to mainstream/traditional media lol

I actually approached organizations that have some form of authority within the podcasting circles (newsletters, publications etc), and sent it to them.

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Pankaj Patidar

@FaizMetronome Interesting, Thanks.

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Fajar Siddiq

Well done!

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