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How are you planning to launch your new project

We are launching our application Flipchat next week. I am very curious the learn how you guys plan to launch it.    We will start with people we see face to face so we can test the application one final time and remove bugs. Afterwards we have a campaign on various launching sites and will start with a social media offensive. When we have implemented the feedback our first users give we want to scale up and eventually target companies.

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