Pricing for a white label clone of my SaaS ?
Hello,
One of my users at https://appea.link asks me for a white label version of my saas and how much it would cost. Technically, it's 100% possible to do and not that complicated.
So my question is: how to fix the pricing? And what pricing model?
- Monthly fees
- Setup cost
- Hourly based?
Currently, my service costs 10$/month and has 5 paying customers. I didn't do much marketing around it.
Thanks a lot,
Nicolas
Hi Nicolas, very nice tool :)
The question is what do you expect from the B2B partnerships. Is that a quick turnaround of the investment or rather a long-term growth? Do you intend to market the solution on your own or rather offer your service to other B2B partners who will market it for you? Say digital agencies could use this as their own solution for their clientele.
From mine perspective, I would set up the pricing policy in a way which will allow you to further improve and maintain it. From what you have said, a mix could work for Whitelabel.
Ideally getting a share from all sales while providing your client with the improvements is a win-win.
Does your B2B client require on-premise or you can host it on your own server? If you host it, you can maybe use "Stripe Treasury" to manage the payments the transparent way by opening an account for them via the Treasury service while keeping it white-labelled yet under your control.
Especially when you do not do much marketing around it now - let your B2B partner market it and allow you to develop the solution instead.
1) Setup fee is a viable option in B2B case anyways (consulting, tech,…) 2) Minor flat fee per month, paid for a year in advance (continuity requirement) 3) Minor % share from all sales to receive new features (grow together, increase added value to end client as you grow together)
4) Hourly fee on customizations, support
The right answer is the subject of testing. This is my idea of how I would approach them and maybe offering them two modes - the one aforementioned and one much more expensive, but fixed and "yo do not care how much they will make on it".
Both options have its pluses and cons. The first one gives you long-term potential, the second one gives you quick cash (which is also good!)
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