How do I calculate CTR for ads on my small site?
So recently I opened up ads on my site Keto List Singapore. It's a directory/listings site of keto-friendly eateries and places in Singapore, inspired ala Nomadlist by @levelsio. I wanted to monetize the traffic a bit, so I experimented with paid listings - basically, pay $10, and your listing (say a bakery) gets moved to the top of the listing where there's higher visibility.
A potential customer was interested in advertising and asked about the click-through rates of the top listings, and specifically asked for a competitor's CTR. I was stumped. So my questions are:
- Is it ethical to share the CTRs of other businesses that's on my site with their competitors?
- My site is no Google, so does it make sense, or is it even possible, to calculate the CTR? If yes, how do I do it? (Is it through tracking outbound links and dividing by page views within a same time period?)
Disclaimer: I'm a complete noob when it comes to advertising and marketing, so please pardon my silly question and where I might have gone completely wrong.
Thanks! Jason
- Did they ask for a competitors CTR or the CTR of a specific competitor?
- Yes, just measure how often someone clicks on the ad, versus how often the click is displayed.
Specific competitor :(
So it's outbound links divided by unique page views?
Just do an intersitial link that redirects + tracks every click. You can also do this with Google Analytics if you set a trigger for outbound links.
I think it's ethical to share it - Makerlog does in the Intravert listing.
Disclaimer: also a noob at analytics.
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