Who is your *ideal* customer? How do you know?

Over the years I've had amazing ideas at 2 am and immediately rushed and bought the domain name, and created a landing page.    In the morning I'm not so sure it's an amazing idea.    Curious to hear if and how y'all talk to customers/ potential customers to understand them better.    If you don't talk to customers/ potential customers why not? (serious question to understand the thought process)

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