Who is your *ideal* customer? How do you know?
Over the years I've had amazing ideas at 2 am and immediately rushed and bought the domain name, and created a landing page.
In the morning I'm not so sure it's an amazing idea.
Curious to hear if and how y'all talk to customers/ potential customers to understand them better.
If you don't talk to customers/ potential customers why not? (serious question to understand the thought process)
Aaah those ideas that pop up every now and then. I decided to reflect on those ideas a bit more before jumping on the credit card.
Today I launched menabased a job board for MENA* startups. I did not reach out to MENA startups yet (the obvious customers for #menabased). Right now I am trying to work on the SEO.
*MENA: Middle East and North Africa.
What you are describing is a question all Product Managers need to ask themselves! My advice is that before you spend precious time and resources building something (or buying a domain for that matter), you need to try and find your audience. Because whatโs the point of building something that no one wants?
As Rafael Mkrtchyan says โIt doesnโt matter how sophisticated your idea is or how good you think your product is. Itโs about whether anyone needs it and whether anyone is eager to pay for it.โ
So, my advice is to start by understanding your Product-Market Fit. What this means is basically whether or not your product is needed. To do that start by asking yourself:
Does anyone want this product? Would they be willing to spend money on it? Does it solve a real problem, or add real value? Does it offer something different to our competitors?
You can read more about how to find your Product-Market Fit over here.
Hope this helps!
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