How do I get users for my product?
Hi, I recently launched the MVP of PrivJs (https://privjs.com). I got a lot of website visitors (about 100) but only 1 person signed up and tried the product. Any inputs of how I could gain more users for the product would be helpful.
Thank you :)
Modified the thread title a bit!
I think those stats are a good way to start learning. Open up Google Analytics, analyze user behavior, and go from there. Make sure you're targeting the customer segment with your marketing.
I would suggest content, your site is very 1 page, it might help to add some feature pages, to explain the different features and show some examples of it in action.
FAQ - The FAQ is always a great idea, it helps that you can just put together some of the questions behind the the reasons you built this.
As @sergio says data, use your analytics and look at what's happening, what's the average time on the site, are people just finding it and leaving ? Are these people the right market?
That's where I would start.
- Adding some more content to the site
- checking your data
- understanding where they are coming from and work out is it your target marketing or the right target market.
Yeah, I probably need to beef up the homepage to build trust and communicate better to the user.
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