Justin Higgins

I'm going to make 100 ads for 100 product makers that reach out to me. I've already created 1, 99 more to go!

Original post:
https://www.indiehackers.com/post/100-free-ads-for-100-products-c73160ad33

I'm trying more targeted cold emails. The sweet spot are folks who are creating/selling online and also talk about their work. So many great, creative people out there.

The emails are much more engaging even if more time consuming.

https://higgins.medium.com/24hourhomepage-com-week-1-and-sales-won-f63474ee0154

Today was my rest day so I exercised and did chores. Did manage to get a new customer and developed a new system for outreach to certain prospects.

Let's see if it gets more conversations going!

One potential customer I spoke with commented how they'd like to see sort of a "social proof" that people are using the site. They had commented how Reddit's founders created a bunch of "fake" user accounts and posted, commented as them to show people using it.

Instead of faking content, I added a "demo" mode that shows a few advertisements that were actually published on the site. I think it's a win-win.

What do you think of the implementation? Head to https://24hourhomepage.com and wait for the chat bubbles to play through.

I separated my prospecting work from email work today and intend to reach out these prospects on Monday.

This includes follow ups, new prospects and replies.
Some positive feedback from potential customers and real customers.

I'm going to change it up tomorrow and prospect in sessions then email in sessions. Doing them together was fast but lots of context shifting.

The 139 leads I emailed yesterday were largely from a previous 1.5 days of cold prospecting.
Today I prospected, emailed and spent more time "qualifying" them before reaching out.

I'm still experimenting with everything but I think this same day prospecting + emailing system is fine.

Tomorrow, I think I will continue with the prospecting + qualifying + emailing system

Lots to improve on in my process but it's a good start!

Hello makers!

My name is Justin Higgins and I know nothing about sales and marketing.

I've been a "maker" for sometime, mostly hobby projects on the side of my day job but I always built with one pretty large flaw: I didn't sell or market my work.

I want to get better at these skills so I built: https://24hourhomepage.com

It's one big advertisement made up of 86,400 frames rendered for the corresponding UTC second. Only 86,400 ads are being sold and once they are all published, the project is closed and the website lives on indefinitely as an internet artifact.

I'd love for you to try it, share it and give any feedback you have!