Changed Website Copy to 'Your Product Feedback & Discovery Platform'
- As I don't have customers yet, copy based on what my customers say is quite impossible
As a solo founder I'm going to do personalised cold emails and sales discovery calls
After looking at marketing methods, I found that inbound marketing doesn't work for startups, with 1 person. I'm at the solution validation phase so I'm going to do things that don't scale.
Changed Land Page Copy
Page Name: Feedback management & User Research Tool
Heading: Validate and Prioritise the right Product Features to Build Next
Subheading Heading: Capture, Organise and Analyse Product Feedback, Validate the resulting opportunities via User Research and Prioritise Customer-Centric Features.
Heading: Validate and Prioritise the right Product Features to Build Next
Subheading Heading: Capture, Organise and Analyse Product Feedback, Validate the resulting opportunities via User Research and Prioritise Customer-Centric Features.
After Studying my Competitors I've opted for creating blog posts
- What thinking of doing video content marketing but as my competitors, ProductBoard, Canny.io, Aha.io, Maze.co, etc. are using blog posts to provide value and have practically no presence on YouTube, it was a no brainer.
Using my platform to create how-to videos (about common Product Discovery challenges)
- I need to build an audience that I'm providing significant value to, either their use of the platform or how-to / Tips and Tricks videos
Added Infinite Zoom and Panning to the Prototyping/Brainstorming system
Defining my Video Content Marketing Strategy
As the platform is B2B, I'm planning to post videos to YouTube, Twitter and LinkedIn. The topics will be around 'Product Discovery activities' to provide value to Product Managers.
Adding validation criteria to the rest request payloads
Changed Feedback Widget Button to Shared/Private Feedback tabs
I realised that the button cause usability issues on mobile and for people with visual impairment
Iterated my mvp to a Product Opportunity Backlog management Platform
After switching my target audience from saas entrepreneurs to Product Managers (like myself), researching online and speaking to them via 'Reddit' and 'Mind the Product' (about the problem I was solving) transitioned the product from a idea validation platform to a Product Opportunity Backlog management Platform
just built my mvp (after some minimal customer discovery)
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