Feeling really good
Today, I've finally hit the the core value prop directly head-on in the new homepage hero section. My product market fit is condensed into 16 words and few simple screens of animated artwork — crystal clear. This afternoon I felt a river of dopaminergic optimism and stress levels near zero. The time tracker says it took 271 hours: in the middle, it felt like too much time (months); but, now that I see the end result, I know it will work and I don't even care.
Iterated on homepage copy
Iterated on homepage heading options
Cleaned up a few mvp codebase react components
Iterated on homepage hero
Iterated on homepage hero section
Fixed react forwardref bug from initial mvp code
Booted mvp codebase
Iterated on homepage logo section and beginning of feature/benefit section
Iterated on homepage hero section
Iterated on homepage hero UI animation
Drawing out all the scenes/states for version 8 of homepage hero animation
Whittled down feature/benefit prompt responses and workshopped them in Figma
Bucketed feature/benefit homepage content into 14 categories, to begin whittling down
Preliminary analysis of feature/benefit content on reference sites
Imported all reference homepages into Figma
Studied other homepage feature/benefit sections
Started homepage logo section
Net Riches
Author
For this startup I'm optimizing for quality of execution over speed. At my last startup (YC & VC backed) we aggressively 80/20'd it, and although we got to 9mm arr at peak and almost exited for 77mm, it imploded due to too much half-baked execution. This time around I'm going slower and focusing on execution quality -- less 80/20 and more 95/5 you could say