Decided on pricing and wrote it down on the landing page

Writing the landing page gave me clarity about
* What pricing levers to use.
* What my pitch should be
* Anything that's not supported is a feature.

Here's my why:
"I've been helping deploy apps for a few years now. I've noticed that there are folks who know to build, but deployment is left to the DevOps engineer. Painless is that missing engineer for indie hackers and small teams."

I had registered the domain "painless.tools" a month ago for the same project.