Day 218 - Marketing for introverts https://golifelog.com/posts/marketing-for-introverts-1628216985830
I’d always yearned for a dummy’s guide to marketing for introverts. So far not come across any, but happy to be proven wrong.
That got me thinking:
What would that book contain, if it exists?
Here’s my shot in the dark, and little hacks I learned along the way:
Changing mindsets
• Addressing some of the concerns and reasons why introverts hate marketing
• Different ways to reframe marketing for introverts
• Or don’t reframe it. Stay introvert and use approaches that work for it
Tried and tested marketing approaches for introverts, by introverts
• Build in public
• Asking questions instead of talking
• Aiming to understand instead of persuade
• Having many one-on-one serial conversations instead of mass broadcast
• Planning buffer time to recharge pre and post engagement
• Helping instead of selling
List of resources to read or follow
• People to follow on Twitter, LinkedIn, Facebook
• Books to read, e.g. Quiet by Susan Cain
• Podcasts to listen to
What else should go in there?
That got me thinking:
What would that book contain, if it exists?
Here’s my shot in the dark, and little hacks I learned along the way:
Changing mindsets
• Addressing some of the concerns and reasons why introverts hate marketing
• Different ways to reframe marketing for introverts
• Or don’t reframe it. Stay introvert and use approaches that work for it
Tried and tested marketing approaches for introverts, by introverts
• Build in public
• Asking questions instead of talking
• Aiming to understand instead of persuade
• Having many one-on-one serial conversations instead of mass broadcast
• Planning buffer time to recharge pre and post engagement
• Helping instead of selling
List of resources to read or follow
• People to follow on Twitter, LinkedIn, Facebook
• Books to read, e.g. Quiet by Susan Cain
• Podcasts to listen to
What else should go in there?