Day 858 - Info product ideas & my excuses to not launch them - https://golifelog.com/posts/info-product-ideas-and-my-excuses-to-not-launch-them-1683535524171
Talking about [things I had to unlearn](https://golifelog.com/posts/unlearning-greater-learning-1683428184962) on my indie journey got me thinking deeper about this particular one:
Info products are not “real businesses”.
I know that that's a lie – info products can be a lucrative business. I'm no longer opposed to creating it, so it's just a matter of finding the right idea or topic that fits. I know the right info product can bring in revenue fast, which is what I need right now. I know that it doesn't need months or years of work and can be instead done quickly within a month or two, which is also something that works for a timestrapped dad like me. I did launch them before, so it's not for lack of experience:
- Keto List Singapore
- Grant Hunt
- Safe Distancing SG
- VisualAid
- Coffice City
- Public Design Vault (defunct)
- Public Design Jobs (defunct)
- Space Nomads (defunct)
- Public Design FAQs ebook (never finished)
And best of all, I got a few info products in my pocket – 80% of each one had already been written because I write them out occasionally as learnings. But I never got round to putting them together to launch:
- A [series of learnings](https://jasonleow.github.io/200wordsaday/articles/counter-intuitive-things-i-learned-about-nutrition-while-on-intermittent-fasting-and-keto-423975f00843835a30/index) from starting out on a keto diet
- A [Twitter info product](https://golifelog.com/posts/tiny-twitter-hacks-i-learned-and-love-part-6-1674712438527) containing the various tactics and hacks I used to grow my account
- A resource ebook on [sleep biohacking](https://golifelog.com/goals/26), maybe for my sleep biohacking community
So why did I not launch them?
Something that [@DmytroKrasun](https://twitter.com/DmytroKrasun/status/1654585734819454977) mentioned was the counter pushback:
> But why not? I am not joking. You have your own take, and you might have an audience for it. If you see an opportunity, it might be it.
I replied, saying something like how there's so many of such Twitter courses available (like a good one is Dagobert's), just not sure if I can add anything valuable to the knowledge pool. But truth is, that's a shite reason.
Market saturation is a poor reason to not try.
Trying to be unique is a dumb way to not try.
Worrying about others is a silly excuse to not try.
So I've run out of excuses.
*So when?*
Info products are not “real businesses”.
I know that that's a lie – info products can be a lucrative business. I'm no longer opposed to creating it, so it's just a matter of finding the right idea or topic that fits. I know the right info product can bring in revenue fast, which is what I need right now. I know that it doesn't need months or years of work and can be instead done quickly within a month or two, which is also something that works for a timestrapped dad like me. I did launch them before, so it's not for lack of experience:
- Keto List Singapore
- Grant Hunt
- Safe Distancing SG
- VisualAid
- Coffice City
- Public Design Vault (defunct)
- Public Design Jobs (defunct)
- Space Nomads (defunct)
- Public Design FAQs ebook (never finished)
And best of all, I got a few info products in my pocket – 80% of each one had already been written because I write them out occasionally as learnings. But I never got round to putting them together to launch:
- A [series of learnings](https://jasonleow.github.io/200wordsaday/articles/counter-intuitive-things-i-learned-about-nutrition-while-on-intermittent-fasting-and-keto-423975f00843835a30/index) from starting out on a keto diet
- A [Twitter info product](https://golifelog.com/posts/tiny-twitter-hacks-i-learned-and-love-part-6-1674712438527) containing the various tactics and hacks I used to grow my account
- A resource ebook on [sleep biohacking](https://golifelog.com/goals/26), maybe for my sleep biohacking community
So why did I not launch them?
Something that [@DmytroKrasun](https://twitter.com/DmytroKrasun/status/1654585734819454977) mentioned was the counter pushback:
> But why not? I am not joking. You have your own take, and you might have an audience for it. If you see an opportunity, it might be it.
I replied, saying something like how there's so many of such Twitter courses available (like a good one is Dagobert's), just not sure if I can add anything valuable to the knowledge pool. But truth is, that's a shite reason.
Market saturation is a poor reason to not try.
Trying to be unique is a dumb way to not try.
Worrying about others is a silly excuse to not try.
So I've run out of excuses.
*So when?*