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🤔 How would you improve engagement on Facebook?
Business objective: improve engagement for projections and trend analysis
Possible Metric / Target variable:
- Num of likes/comments/shares (l/s/c) per session
- % of users active on a daily basis
- weekly?
- monthly?
Features, Variables:
- user details
demography, age, gender, num_friends, num_liked_pages, num_groups
- user behaviour
login log, session time,
consumer_feature: type of post l/s/c, n_stories_viewed, n_stories_reacted, n_posts_interacted
creator_features: last_posted_date, l/s/c on post, last_story_date, n_views_on_story
- other factors
is_weekend, is_weekday, device_type, is_national_holiday,
Next:
- Model to use and tradeoff:
- Model output scenario/test cases:
Business objective: improve engagement for projections and trend analysis
Possible Metric / Target variable:
- Num of likes/comments/shares (l/s/c) per session
- % of users active on a daily basis
- weekly?
- monthly?
Features, Variables:
- user details
demography, age, gender, num_friends, num_liked_pages, num_groups
- user behaviour
login log, session time,
consumer_feature: type of post l/s/c, n_stories_viewed, n_stories_reacted, n_posts_interacted
creator_features: last_posted_date, l/s/c on post, last_story_date, n_views_on_story
- other factors
is_weekend, is_weekday, device_type, is_national_holiday,
Next:
- Model to use and tradeoff:
- Model output scenario/test cases: