Day 558 - Problems that Lifelog solves - https://golifelog.com/posts/problems-that-lifelog-solves-1657592032459
I realised I’ve never written down all the problems that Lifelog solves, because I assumed those were clear for those coming from the old writing platform.
But @Chance_Smith used Lifelog as an example to apply this framework that @dickiebush had. This is Dickie’s framework:
Bad copywriting:
• Here’s my product
• Here’s what it does
• Here’s what’s so good about it
Good copywriting:
• Here’s your problem
• Here’s the benefit of solving it
• Here’s why what you’ve tried has failed
• And by the way here’s a product that will help you solve it
And this was Chance’s list of problems that Lifelog solves:
Problems LifeLog solves
- never starting to write
- solo writing
- inconsistent writing
- over ambitious writing goals (1k words/day)
- not self-aware (cloudy pov)
- not goal focused
Somehow reading the list of problems felt refreshing because I’ve never listed them down before. And when crafting my Learn More page I went straight to the benefits without ever demonstrating I got a good empathetic understanding of the problems my potential users faced.
Huge face palm moment. 🤦♂️
OK so let’s build on Chance’s list and try to add on all the problems my customers have:
Problems LifeLog solves
- never starting to write
- (loneliness of) solo writing
- inconsistent writing
- over ambitious writing goals (1k words/day)
- not self-aware (cloudy pov)
- not goal focused
- poor progress on goals
- lack of deliberate practice (on writing, clear thinking)
- insufficient emotional expression
- lack of confidence
- lack of sense of belonging to a like-minded community
- overwhelming fear of failure, perfectionism
- flow: find it hard to express thoughts to words
- ability to communicate well in writing, i.e. communication skills
- lack of clarity on your ideas/thoughts
- lack of career progression, opportunities
- lack of discipline and consistency in other aspects of life
- better writing skills in general
Anything else I missed?
But @Chance_Smith used Lifelog as an example to apply this framework that @dickiebush had. This is Dickie’s framework:
Bad copywriting:
• Here’s my product
• Here’s what it does
• Here’s what’s so good about it
Good copywriting:
• Here’s your problem
• Here’s the benefit of solving it
• Here’s why what you’ve tried has failed
• And by the way here’s a product that will help you solve it
And this was Chance’s list of problems that Lifelog solves:
Problems LifeLog solves
- never starting to write
- solo writing
- inconsistent writing
- over ambitious writing goals (1k words/day)
- not self-aware (cloudy pov)
- not goal focused
Somehow reading the list of problems felt refreshing because I’ve never listed them down before. And when crafting my Learn More page I went straight to the benefits without ever demonstrating I got a good empathetic understanding of the problems my potential users faced.
Huge face palm moment. 🤦♂️
OK so let’s build on Chance’s list and try to add on all the problems my customers have:
Problems LifeLog solves
- never starting to write
- (loneliness of) solo writing
- inconsistent writing
- over ambitious writing goals (1k words/day)
- not self-aware (cloudy pov)
- not goal focused
- poor progress on goals
- lack of deliberate practice (on writing, clear thinking)
- insufficient emotional expression
- lack of confidence
- lack of sense of belonging to a like-minded community
- overwhelming fear of failure, perfectionism
- flow: find it hard to express thoughts to words
- ability to communicate well in writing, i.e. communication skills
- lack of clarity on your ideas/thoughts
- lack of career progression, opportunities
- lack of discipline and consistency in other aspects of life
- better writing skills in general
Anything else I missed?