Marketing research for - how to do content?
What’s my stance on content sharing?
- Add value directly by relevant, useful content
- Share process/journey if relevant
- Subtle branding
- Don’t dump links
- Don’t be annoying or hard sell
- Tailor content to fit each platform (research how it’s done for each)
- Flywheel folks back to one source (a Twitter thread, or blog post)
- Play long term games with long term people
What’s my content strategy? What’s my marketing flywheel?
- Write quality content
- Publish consistently
- Create once publish everywhere
- SEO
- Collab with others to amplify
What categories of content should I post? A better question: what would my customers find valuable?
- Useful/practical/relevant tips to motivate/get better at writing/goals/etc
- Featured goal from the community
- Featured community member
- Reposts from members
- Motivational quotes
- Questions (ala IH style on Twitter)
- Reposts from elsewhere/other accounts
How often should I post content? Daily, weekly, bi-weekly, monthly?
- Blog - at least once weekly
- On IG, Twitter - Mon, Wed, Fri, Sat
Which channels should I prioritise? Which ones should I experiment with?
Priority: Blog, Twitter, Indie Hackers, Other blogs
Experiments: IG, Hacker News, Reddit, Facebook ads, Twitter ads
- Add value directly by relevant, useful content
- Share process/journey if relevant
- Subtle branding
- Don’t dump links
- Don’t be annoying or hard sell
- Tailor content to fit each platform (research how it’s done for each)
- Flywheel folks back to one source (a Twitter thread, or blog post)
- Play long term games with long term people
What’s my content strategy? What’s my marketing flywheel?
- Write quality content
- Publish consistently
- Create once publish everywhere
- SEO
- Collab with others to amplify
What categories of content should I post? A better question: what would my customers find valuable?
- Useful/practical/relevant tips to motivate/get better at writing/goals/etc
- Featured goal from the community
- Featured community member
- Reposts from members
- Motivational quotes
- Questions (ala IH style on Twitter)
- Reposts from elsewhere/other accounts
How often should I post content? Daily, weekly, bi-weekly, monthly?
- Blog - at least once weekly
- On IG, Twitter - Mon, Wed, Fri, Sat
Which channels should I prioritise? Which ones should I experiment with?
Priority: Blog, Twitter, Indie Hackers, Other blogs
Experiments: IG, Hacker News, Reddit, Facebook ads, Twitter ads