Day 815 - Twitter Blue - https://golifelog.com/posts/twitter-blue-1679786856621
Twitter Blue just arrived for Singapore! Should I should I? 🤔
But the feature I want (going to top of replies) is not launched yet. I asked in a [tweet](https://twitter.com/jasonleowsg/status/1639567810375585793) if anyone feels like their reach got better after Blue.
Some good points:
- The replies are mixed. Some said it worked. Reach increased by ~30%, follower gain picked up pace. Some cancelled after a few months because it didn't get more reach. So seems like it really depends on context like how you tweet, quality of tweets, your following size, or even algo changes etc.
- But also watch out for self-fulfiling bias due to being more invested. Pay, feel more invested, starts tweeting/engaging more, then get more views. Could be why some say it worked?
- The blue tick does have some benefits for signalling authenticity and social status. An account with the blue tick is less likely to be percieved as a spam account or bot. That's exactly what Blue is meant to do, to verify accounts. There's also some legacy associative memory where people see accounts with the blue tick as a big deal.
- Some nifty features I didn't know came with Blue – ability to change the app icon, and a thread reader view.
- And of course, you can finally edit tweets, and post longer tweets. I'll likely stick to the 280 character limit as I like the brievity, but awesome (less annoying) to know that I don't have to edit the tweet if I'm just off by a few characters!
I mean, in the end, this is a monthly subscription, and at the price of two lattes per month, it's not much to ask. I can always cancel it if it doesn't work. Besides, it's a marketing expense, an investment back into the business. No need to over-think it!
I'm going to experiment for a few months to see if there's a delta in impressions and engagement. Since March is coming to a close, I'll buy Blue on April 1st (not a joke! 😂) to start the tracking properly.
But the feature I want (going to top of replies) is not launched yet. I asked in a [tweet](https://twitter.com/jasonleowsg/status/1639567810375585793) if anyone feels like their reach got better after Blue.
Some good points:
- The replies are mixed. Some said it worked. Reach increased by ~30%, follower gain picked up pace. Some cancelled after a few months because it didn't get more reach. So seems like it really depends on context like how you tweet, quality of tweets, your following size, or even algo changes etc.
- But also watch out for self-fulfiling bias due to being more invested. Pay, feel more invested, starts tweeting/engaging more, then get more views. Could be why some say it worked?
- The blue tick does have some benefits for signalling authenticity and social status. An account with the blue tick is less likely to be percieved as a spam account or bot. That's exactly what Blue is meant to do, to verify accounts. There's also some legacy associative memory where people see accounts with the blue tick as a big deal.
- Some nifty features I didn't know came with Blue – ability to change the app icon, and a thread reader view.
- And of course, you can finally edit tweets, and post longer tweets. I'll likely stick to the 280 character limit as I like the brievity, but awesome (less annoying) to know that I don't have to edit the tweet if I'm just off by a few characters!
I mean, in the end, this is a monthly subscription, and at the price of two lattes per month, it's not much to ask. I can always cancel it if it doesn't work. Besides, it's a marketing expense, an investment back into the business. No need to over-think it!
I'm going to experiment for a few months to see if there's a delta in impressions and engagement. Since March is coming to a close, I'll buy Blue on April 1st (not a joke! 😂) to start the tracking properly.