Restarted Facebook ad for my social impact project and updated the ad

Updated the ad:

β€’ show faces in photo
β€’ shorter copy, ending before β€œRead more..”
β€’ snappier copy β€œ...in 60s”

Previous v1 to v2 campaign managed to get cost per click from $0.67 to $0.43. And that's just a 2week campaign for v2 versus many months on v1!

Fingers crossed on performance for v3. Will find out in 2 weeks.