Dat 224 - Domain-driven development https://golifelog.com/posts/domain-driven-development-1628751820060

“We trust descriptive dotCOMs… especially dotCOMs that represent a niche or category.” ~ Peter Askew

Since reading about his domain-driven development approach, I’d been on the lookout for opportunities to try it out. Never found any, until now.

I knew I wanted to create a website to check the latest safe distancing restrictions in Singapore. It’s for the masses, and what better way than to use a descriptive domain name for it.

Just “safedistancing.sg”.

And bless the internet gods, it was actually available, even after more than one year of safe distancing measures.

It’s rare to build a product where the domain name is one of the key unique differentiator from competitors (which in this case, are alternative sources of information from news and government). Of course, the content matters too, but I was eager to see the effect a domain-driven approach had.

And it seems to be working! It’s getting shared around organically, at times making rounds back to the original sharer. The last I checked on my analytics, it had over 2000 users in the last 30 minutes, 73k active users, 95k page views. And it was launched just 4 days ago on 9 August!

I think I hit some sweet spot there.