scheduled second resend of my "winning" newsletter to my eCommerce list
First sending was Wednesday, first resending today in the morning.
Reschedule for tomorrow (Sunday afternoon.)
The rationale: to make sure that my important goals have got all the chance.
Tips:
* sometimes a new subject line may help, but sometimes it is just people being busy or 'lazy' to open :)
* 2-3 hits are tops - so there is no need for 3rd resending. At least not right away, at a later point you can still reiterate the same point, in a different package.
The data (to underline my points) and show you how the resending worked in terms of open rates which is a pretty important KPI, beside click-through-rates or responses, depending on your goal:
**First sending** Sun, 10 P.M. GMT, 42.2% open rates - 1 free 30-min call booked. Was great.
**First resending** Sat, 9 A.M. GMT (Today), 36.4% open rates - calculated on the total to make it clearer. So now, this 'campaign' stands at a whopping 78.6%. And I'm sure it will improve.
If you think it's about the headline/subject line or the copy then read the issue:
https://mailchi.mp/83b0c312e0e0/before-we-say-goodbye-5087086
Learning points:
1. resend the newsletter campaigns just as you would repost on social media.
2. if you choose an email tool, chose wisely either the tool or the right package (ATM I'm doing this all manually, as this project is still just a Proof of Concept for me.)
Reschedule for tomorrow (Sunday afternoon.)
The rationale: to make sure that my important goals have got all the chance.
Tips:
* sometimes a new subject line may help, but sometimes it is just people being busy or 'lazy' to open :)
* 2-3 hits are tops - so there is no need for 3rd resending. At least not right away, at a later point you can still reiterate the same point, in a different package.
The data (to underline my points) and show you how the resending worked in terms of open rates which is a pretty important KPI, beside click-through-rates or responses, depending on your goal:
**First sending** Sun, 10 P.M. GMT, 42.2% open rates - 1 free 30-min call booked. Was great.
**First resending** Sat, 9 A.M. GMT (Today), 36.4% open rates - calculated on the total to make it clearer. So now, this 'campaign' stands at a whopping 78.6%. And I'm sure it will improve.
If you think it's about the headline/subject line or the copy then read the issue:
https://mailchi.mp/83b0c312e0e0/before-we-say-goodbye-5087086
Learning points:
1. resend the newsletter campaigns just as you would repost on social media.
2. if you choose an email tool, chose wisely either the tool or the right package (ATM I'm doing this all manually, as this project is still just a Proof of Concept for me.)