Day 73 - Create the gold rush to sell shovels https://golifelog.com/posts/create-the-gold-rush-to-sell-shovels-1615703171745
I’m always amazed that Michelin—a tire (or tyre) company—runs one of the most prestigious food review/ratings guide in the world, the Michelin Guide.. Food reviews might seem like a tangential offering to their main business – tires. But it makes sense complete sense if you think about it. To get more people driving and using cars, you attract them with travel and great food. And when they drive more, they need tire changes.
So basically, the principle seems to be this:
Make a product for your product. Make a side hustle for your main hustle. Create the fun fair and the popcorn for your main circus show. Create the gold rush and sell shovels......
So basically, the principle seems to be this:
Make a product for your product. Make a side hustle for your main hustle. Create the fun fair and the popcorn for your main circus show. Create the gold rush and sell shovels......