Day 260 - Marketing mindsets for technical founders https://golifelog.com/posts/marketing-mindsets-for-technical-founders-1631857702835
I consider myself more of a technical founder for my products. The marketing techniques and approaches themselves aren’t all that hard to learn. What I found more challenging were the mindset shifts needed, especially coming from a technical founder’s position.
Here’s a few I had to make, and still working on:
• Marketing is working on your product, not something else you do
• Marketing as helping others, not hardselling
• Your brand is what others feel about you, not your logo
• Everything can be marketing
• Marketing is an identity
Here’s a few I had to make, and still working on:
• Marketing is working on your product, not something else you do
• Marketing as helping others, not hardselling
• Your brand is what others feel about you, not your logo
• Everything can be marketing
• Marketing is an identity
