Day 205 - Distribution-first vs product-first https://golifelog.com/posts/distribution-first-vs-product-first-1627098807109
There’s a phrase going around on Twitter that I hear a lot. That first-time founders focus on product, second-time founders focus on distribution. I wonder if I’m going through that now, the hard way.
So what gives?
What if I went distribution-first for a product?
Find a growing market and a reliable and sustainable distribution channel first, before even making the product?
For an existing product, how about finding a distribution channel and then shaping the marketing and product around it instead?
What are the conditions that might favour a product-first approach? When should I use distribution-first approach instead?
I don’t know. I have more questions than answers now.
So what gives?
What if I went distribution-first for a product?
Find a growing market and a reliable and sustainable distribution channel first, before even making the product?
For an existing product, how about finding a distribution channel and then shaping the marketing and product around it instead?
What are the conditions that might favour a product-first approach? When should I use distribution-first approach instead?
I don’t know. I have more questions than answers now.