Day 747 - First reinvestment experiment - sponsored ads - https://golifelog.com/posts/first-reinvestment-experiment-sponsored-ads-1673907202760
I wanted 2023 to be the year where I start reinvesting profits back to product. I wrote about my [intentions to do so](https://golifelog.com/posts/reinvesting-revenue-1671495174677), and then [brainstormed some ideas](https://golifelog.com/posts/ideas-for-reinvesting-revenue-1673504024637). And now my first experiment! Sponsoring ads in newsletters/sites by other indies makers and creators to get more distribution for my Plugins For Carrd project.
Just bought my very first sponsorship ad – a $20/month ad in @JannisBetschki's [Tools For Creators](https://toolsforcreators.co/) website. Since July 2022, Tools for Creators averages around 1,500 pageviews and 350 unique visitors per month, so I'm hoping that would translate to some click-throughs! 🤞
Some criteria I considered when buying this ad:
- a newsletter/tool by a fellow indie maker or creator
- he builds for Carrd or uses it often
- his audience is directly related to Carrd, or strongly adjacent (e.g. nocode)
- motivated and marketing the site a lot
- semi decent monthly traffic (TBH I have no idea what a baseline looks like...)
To better track the click-throughs, I added a ref URL parameter to the plugins.carrd.co/?ref=toolsforcreators so that it'll show up as a separate source on my Google Analytics dashboard. But one thing I would love to track is conversion. How many click-throughs from the site actually resulted in paid customers? That's the ultimate metric, but unsure yet how to measure it (or if it's even possible)...
Next ad I'm eyeing: the $19/month sponsorhsip ad on Mark Bowley's [Deck Of Carrd website](https://deckof.carrd.co/) which averages 400+ visits per month and average time on site ~5min.
*What else should I look out for or measure when it comes to getting the most out of an sponsorship ad?*
Just bought my very first sponsorship ad – a $20/month ad in @JannisBetschki's [Tools For Creators](https://toolsforcreators.co/) website. Since July 2022, Tools for Creators averages around 1,500 pageviews and 350 unique visitors per month, so I'm hoping that would translate to some click-throughs! 🤞
Some criteria I considered when buying this ad:
- a newsletter/tool by a fellow indie maker or creator
- he builds for Carrd or uses it often
- his audience is directly related to Carrd, or strongly adjacent (e.g. nocode)
- motivated and marketing the site a lot
- semi decent monthly traffic (TBH I have no idea what a baseline looks like...)
To better track the click-throughs, I added a ref URL parameter to the plugins.carrd.co/?ref=toolsforcreators so that it'll show up as a separate source on my Google Analytics dashboard. But one thing I would love to track is conversion. How many click-throughs from the site actually resulted in paid customers? That's the ultimate metric, but unsure yet how to measure it (or if it's even possible)...
Next ad I'm eyeing: the $19/month sponsorhsip ad on Mark Bowley's [Deck Of Carrd website](https://deckof.carrd.co/) which averages 400+ visits per month and average time on site ~5min.
*What else should I look out for or measure when it comes to getting the most out of an sponsorship ad?*