Built a tiny A/B framework for the hero
Experiment 1: Half of incoming users are getting "The better way to take product photos" and the other half get "Stunning product photos that sell"
Experiment 2: Half of users get an sign up gated "Get Started" button and half don't hit the gate until later in the experience
Experiment 2: Half of users get an sign up gated "Get Started" button and half don't hit the gate until later in the experience