Day 281 - Using crisis as opportunity https://golifelog.com/posts/using-crisis-as-opportunity-1633659311056

The massive outage that Facebook, Whatsapp and Instagram suffered recently got me thinking about how I can leverage events like that for marketing.

It’s kind of like making memes of popular movies, but for real life events. Part gloating, part satirical, part social commentary.

What I can do for marketing content at the intersection of Facebook outage, writing/creating and SaaS founders:

• Tweet a funny meme - lowest barrier to entry
• Write a single tweet about how outages or negative events can be good for PR
• Tweet a case study thread about Facebook outage and how it benefited other platforms like Twitter and Telegram
• Meta: Tweet a short thread about this post

How else would you leverage opportunity in a crisis?